Look, if you’re currently working in a marketing analytics capacity and make the transition towards marketing data science, you could quickly start making 30% more than your current salary. And if you’re more of a scanner than a reader, use the links to speedboat your way to the juiciest parts of this blog: #1 Marketing Data Analyst vs Marketing Data Scientist (Skills & Requirements) #2 Where to get trained to do Marketing Data Science #3 Why companies pay almost twice as much for Marketing Data Scientists The field of data science in marketing has your name written ALL over it. I’ll say it again… If you’re a data-savvy marketer, or a bit of an marketing analytics nerd, searching for their next big career move. If you are an analytical-minded marketing professional and looking for a place to specialize – Marketing Data Science is HOTaf at the moment… If you’d like to hear the updated success story of marketing data scientist, Kam Lee, you can do so here. That role is a Marketing Data Scientist, my friend.įor example, last week, my coaching client name Rho Lall reported that he used my business coaching curriculum to land a data contract in “digital advertising” – and got a 40% pay bump in the process.Īnd 2 weeks before that… a different coaching client, Kam Lee, reported using my program to land a $96k data services contract in “revenue optimization”. I mean, how much do you really know about data science in marketing? But the hottest new role marketing departments are looking to fill is one you’re maybe not quite as familiar with. Developers and designers, copywriters, marketing strategists, and social media managers. When you think of marketing teams, the usual suspects probably come to mind.
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